About

She moves through the world like someone who belongs everywhere.

And nowhere.

Her life is woven from the places she’s been. The people she’s gathered along the way.

The conversations that continue across time zones. The friendships that breathe across continents.

When she packs her bag, she chooses carefully.
Not because she owns so little, but because she chooses well.

A cashmere wrap that has learned the weight of three seasons. A reversible silk piece that becomes whatever the moment requires. They know her body, her rhythm, the way she moves through her days.

Neelo understands this.

We begin with the finest raw materials—authentic pashmina from the Himalayas. Suiting Merino wool that lends confidence. Organic cotton that deepens with time.

We listen to the artisans who’ve carried these textile crafts through generations.

We create things that move with her.

From morning to evening. From one city to another. From one version of herself to the next. The design adapts. The cloth adapts. The simplicity of the piece becomes its greatest sophistication.

Because true elegance is never complicated.

She doesn’t need more.

She needs pieces that understand.

Pieces made from materials that improve with time. Designs that grow more beautiful as they’re lived in.

Let it become part of how you move through the world.

Founded by Neelofar Scholz, the brand is a reflection of her rich, multicultural heritage and a lifelong love for travel. Amongst all the places she has called home, it’s the Bondi lifestyle — relaxed, sun-soaked, and effortlessly adaptable — that has stayed with her, leaving an indelible mark.